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Lipstick Sales Soar Post Pandemic

As masks come off, lip color takes off, says NPD.

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By: TOM BRANNA

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Lipstick sales in prestige channels jumped 48% for the first quarter of 2022, according to The NPD Group. Q1 sales exceeded $222 million, and lip makeup is the fastest-growing segment within the color cosmetics category, according to NPD. What's more, with consumers' confidence in their personal finances falling to an all-time low in March, lipstick sales are expected to put a smile on the faces of beauty executives and their retail partners. After all, cosmetic sales rise during ec...

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